window is a significant portion ,in the market or store,good or bad window display design，suitable technique of expression,it can help our product play a great broadcast effect,thus prompt attract consumer’s notice.therefore,techinique of expression the window design is also a course in a curriculum.right now , i will analyze which technique expression the windiow design have.
1.direct window display
it means take advantage of the least of property and backdrop,utilize exhibit skills,by means of all kinds of form as folder,pull,overlay,hang,pile the merchandise,embody sufficiently merchandise’s form,character,color and style and so on information.
2.moral and associate
apply a part of imagine ，use one environment，plot，patterning or peoples postures and so on，thus evoke consumer’s association, consumers resonated in spirit, it can put up the character of commodity.
we can also use abstract geometry property,it embodied in form of plane or stereo ,even though two different matter or form,as long as exist the same inner beauty,it can also march combination.
3.exaggeration and humor
it takes beautiful element rational exaggeration amplification in commercial characteristic and personality , gives person novel and fancy feeling. we can have a fine sense of humor in the design of plots ,indeed, we can extend to cartoon form,all those above will help achieve unexpectedly and understandable effect.
4.apply advertising language
if we can rightly apply advertising language,it will enhance thematic manifestation.On account of having to use short or title advertising language,
so when we write advertising ,it not only should be vivid , but aslo should be originality,but it needs to bring into correspondence with whole design,and can not deviate from the core theme,in this way,it can wake up the sonsumer’s interest,and convenient for memory.
catena manifestation is a common window advertising,uses for the same brand or manufacturers display,and has a role of enhancing visual effect.it can come to effect from technique of expression and property consistent form and colour,you can aslo reserve a certain form and colour as a symbolic.